Selected work.
A small selection of website projects and self-initiated concept studies. Projects labelled as concept work were created to demonstrate what could be improved, rather than commissioned by the business shown.
The Luxury Holiday Company
A complete premium website for a New Zealand luxury travel advisory, positioning more than 35 years of personal expertise through clear service pathways, an editorial visual direction and a detailed enquiry journey.
- Repositioning the business around 35+ years of personal travel expertise
- Creating a refined editorial visual direction
- Building clear pathways for luxury cruises, expeditions and tailor-made journeys
- Structuring trust through credentials, first-hand experience and client feedback
- Creating a detailed, mobile-friendly enquiry journey
NeuroKez
Website strategy, positioning, copy, design, enquiry flow and local SEO structure for a Sydney personal training business.
- Positioning a personal trainer around fitness, performance and neuroscience
- Creating a clear homepage value proposition
- Building dedicated service, pricing and local SEO pathways
- Creating a responsive mobile experience
- Designing clear booking calls to action
ClearState
Premium brand positioning and conversion-focused website for a private nervous system coaching offer aimed at high-pressure professionals.
- Positioning a premium private coaching offer
- Creating messaging for founders, executives and high-pressure professionals
- Building trust through proof, process and clear next steps
- Creating a consistent dark visual system
- Designing a direct private audit enquiry journey
Clinic website concept studies
These are self-initiated concept studies created to demonstrate how clinic websites could improve their positioning, visual credibility, service navigation and enquiry journey. They were not commissioned client projects.
Interactive projects
Self-initiated projects exploring browser-based interaction and play.