Help the right people
choose your business.
Here’s how I use words, design and search to help the right people find you and feel ready to enquire.
Get found for
the work you want.
I start with the jobs or trips you want more of. I write pages about those services, so people looking for that help can find a relevant page.
- I make clear what you do and where you work.
- I answer the questions your customers search for.
- I check that search engines can read each page.
For you: a better chance of being found by people who need your service.
How SEO and AI search fit in
SEO helps search engines find and understand your pages. I write clear titles, answer useful questions and check that the pages can be found and read.
GEO means helping your business be understood by AI search tools. I use accurate business details, clear answers and real examples of your work.
Google says the same SEO basics apply to its AI search features. Read Google’s guidance ↗
I set up the basics before your site goes live. Ongoing SEO is agreed and priced separately. Google and AI platforms choose what they show.
Complete bathroom renovations
in Melbourne’s eastern suburbs.
What’s included. Where you work.
Finished projects and next steps.
Small-ship cruises,
with personal advice.
The cruises you know. How you plan.
Experience and help along the way.
Show why you’re
a good fit.
A visitor may be checking you after a search, a referral or a social post. They need to see what you do well and why it matters to them.
- I explain what you offer in words they understand.
- I show work that appeals to the clients you want.
- I show your experience and explain how you help.
In this example: the room shows the finish. “One point of contact” and a clear scope explain how the job will run.
In this example: “planned personally” shows the service. Cruise and trip pages help travellers explore Carolyn’s expertise.
Thoughtful spaces. A clear way forward.
Beautiful bathrooms.
Clearly planned.
Complete bathroom and ensuite renovations in Melbourne’s eastern suburbs.
Plan your bathroom
Form & Field · Bathroom website concept
See the bathroom approach ↗
The Luxury Holiday Company · Real client work
See the travel approach ↗
Make it easy
to enquire.
Once someone is interested, they should know what to do next. I give them a clear button, a short form and a simple explanation of what happens after they send it.
- I ask for the details you need to assess the enquiry.
- I let people say when they are unsure.
- I check the form works on a phone.
For you: useful details before the first chat, so you can decide if the enquiry is a fit.
Tell us about your space.
Bathroom · Ensuite · Still exploring
Your suburb
Share a rough idea, or ask for guidance.
Start with your trip ideas.
A destination, cruise or rough idea
Your dates and how flexible they are
A rough range helps shape the plans.
Follow the enquiry
through to the sale.
See where people found you, which enquiries suited your business and which became clients.
- Visits
Where did they find you?
- Suitable enquiries
Are they the right clients?
- Sales
What work did you win?
Before launch, I test the form or booking link. You tell me which enquiries became clients. We agree any regular checks, reports or further changes separately.
These examples are for bathroom renovators. Change business type ↑
How we work together
- Agree what you need. We agree the goals, pages and what’s included. You share your business details and photos. I draft the words.
- Review the homepage. See the direction before I build the rest. Two rounds of changes are included in total. The homepage approval guarantee protects your deposit at this stage.
- Build and launch. Review the pages, check the phone layout and test the form or booking link. The build includes 30 days of help after launch.
A$1,950 · See what’s included and what it costs ↗
Read the homepage approval guarantee ↗
7 opportunities.
A personalised plan for your website.
I’ll find 7 opportunities to help your website bring in more of the right enquiries, with changes you can make in the next 30 days.
Use the plan yourself, share it with your web designer, or ask me to make the changes.
Get my free plan ↗Free. Yours to keep. No obligation to buy. No call required. I aim to reply within two working days. Your plan is usually ready 2–3 working days after I confirm your request.